Fuze Tea set to ‘Calm the Commute’ with first GB integrated marketing campaign
Fuze Tea, a new iced tea brand, has launched ‘Calm the Commute’ – a series of unexpected moments for Londoners on their commute home over the next few weeks.
advertising
Out-of-home marketing trends: Media buyers ‘undervaluing ad spots’
The most effective out-of-home (OOH) advertising spots often aren’t found in the most obvious locations, according to new research.
Media firms expect ‘digital explosion’ over next 5 years
M&E companies are approaching ‘the end of the beginning’ of their digital transformation, according to a new study.
Is GDPR a blessing in disguise for media agencies?
With one day to go until GDPR, Mike Shaw, VP EMEA at dataxu, outlines some of the main worries of advertisers and industry players around the globe and combining them with examples and case studies of the preparations that companies have undertaken.
Adobe buys ecommerce platform Magento Commerce
Adobe has bought Magento Commerce, a market-leading commerce platform, for $1.68 billion.
Top tips: How to get your Facebook ads to reach the people you want to
With Tesco Direct’s website being canned due to the high cost of online advertising lots of marketers are facing further scrutiny into the success of their online ads. Combined with the recent changes to Facebook’s algorithm this a key time to make sure that digital marketers are confident their social spend is helping them to … [Read more…]
European digital advertising market has doubled in size in 5 years
The European Digital Advertising market reached €48bn in 2017 compared with €24.8bn in 2012, according to new data.
Four relationship tips to create a marketing match made in heaven
With the Royal Wedding now over, Mark Melling, Head of RYOT Studio at Oath takes a look at the secrets to finding your own perfect royal match when it comes to brands.
No more stereotypes: WFA debuts ad guide for progressive gender portrayals
The World Federation of Advertisers (WFA) has launched new guidance designed to help brands ensure their advertising reflects a more progressive portrayal of both sexes.
“Second Screening” while watching TV ‘makes ads more effective’
The effectiveness of an advert improves when audiences are using a phone/tablet while watching TV, with 75% of viewers more likely to follow up on the ad, according to new research.