advertising Archives

Snapchat loses 2m more users (but beats sales estimates)

October 29, 2018

Snapchat lost 2 million daily active users compared with the previous quarter, but beat analyst expectations on revenue and earnings, approaching $300 million in revenue for the quarter.

Ads that appear alongside offensive content ‘are seen endorsement’

October 29, 2018

Consumers are angry at brands whose ads appear near violent, negative, or otherwise “unsafe” content on the web, and are less likely to buy from them as a result, according to new research.

Amazon sees record profits of $3bn (but shares fall on growth worries)

October 29, 2018

Amazon has announced a record profit for the last three months of nearly $3bn, but lower-than-expected revenue growth resulted in shares dropping 10% for the online retail giant.

Lufthansa and IBM team up for AI-powered ad campaign

October 24, 2018

IBM and Lufthansa have teamed up for an interactive ad experience that will provide consumers with travel information and local facts for 15 cities across Europe.

UK and US trade bodies unite to fight ad fraud

October 23, 2018

UK ad organisations JICWEBS and TAG have teamed up to unify the US and UK standards programs, effective Jan 1st 2019.

eBay buys Motors.co.uk to take on AutoTrader

October 22, 2018

eBay is buying online car marketplace Motors.co.uk from Cox Automotive, in a bid to take on the likes of AutoTrader in the UK.

Omnicom overtakes WPP as world’s most valuable ad firm

October 22, 2018

UK-based WPP has lost its title of most valuable advertising firm in the world, after a share price tumble saw its place slip below rival Omnicom.

Facebook cracks down ‘clickbait’ ads

October 22, 2018

Facebook is expanding its efforts to demote low quality ads on its social network, with a new scheme to penalise any ads containing sensationalised language or headlines that withhold information.

Instagram ad spend growing 3 times faster than Facebook- report

October 22, 2018

Brands’ spend on Instagram ads increased 94% year-on-year (YoY), faster than spend on core Facebook ads (37% YoY) in the third quarter of 2018 according to new research.

Spotify’s ‘creepy’ video ad banned for scaring children

October 19, 2018

A Spotify ad that mimicked horror film has been banned for “unjustifiably” distressing children.