advertising Archives

Government regulation on Facebook: what next?

April 4, 2019

Following the UK government’s proposed Facebook regulation, Adam Williams, CEO of influencer marketing service, Takumi argues why the marketing industry needs implement transparent, ethical social media marketing campaigns.

Most marketers using AI believe it will drive ‘double digit growth’ in 2 years

April 3, 2019

The vast majority (84%) of marketers currently using Artificial Intelligence believe it will yield big results within two years, with the majority already employing ‘data scientists’, according to new research.

Top 5 ecommerce tips: How can retailers make the most of gifting occasions this Spring?

April 3, 2019

With Spring in the air, Kathy Allen, senior marketing strategist at e-commerce and digital marketing agency, Visualsoft has compiled five top tips for businesses on how they can capitalise on Easter 2019.

UK programmatic ads outperform direct buys for the first time

April 2, 2019

Programmatic viewability rates out-performed publisher direct buys across desktop and mobile web display in the UK, according to new research.

Young’s debuts hyper-targeted second screen TV ad campaign

April 2, 2019

Young’s Seafood has launched what is describes as “one of the most targeted marketing campaigns ever” to support its Chip Shop and Gastro brands.

Facebook asks governments for help policing internet

April 1, 2019

Facebook boss Mark Zuckerberg has asked governments and regulators to play “a more active role” in policing the internet and the standards of big online companies.

Facebook sheds light on News Feed and advertising algorithm secrets

April 1, 2019

Facebook is rolling out a new feature that explains to users how its algorithms decide what to display in their News Feed, including more information on ad targeting factors.

AO stops all TV advertising to focus on digital

March 29, 2019

Online electricals retailer AO.com is to turn off TV advertising and focus on digital campaigns instead.

Comcast’s Freewheel launches ‘Drive’: OTT video ad solution

March 29, 2019

FreeWheel has announced the launch of its advanced ad suite for the UK market, ‘Drive’ is designed for a new era of integrated media-buying and campaign management for internet TV services.

Facebook data scandal one year on: 37% use platform less

March 28, 2019

More than one third (37%) of Facebook users spend less time on the platform Facebook since the Cambridge Analytica scandal, according to new research.