Tweetminster’s new platform assesses mood of the nation
Tweetminster, a media utility that uses data to curate news and opinion, has launched a new platform to aggregate and display content around any topic.
advertising
Social media ‘poor cousin’ for brand building and sales
Older digital marketing disciplines like Search Engine Optimisation (SEO), Pay-Per-Click advertising (PPC) and email marketing are still seen as more effective than social media for brand building and driving sales leads, according to new research.
News Round-up: 17th February 2011
This week’s movers and shakers in the digital industry: Stardoll | Dori Media | TagMan | Euro RSCG | Myriad | TKGB | nToklo | DirectGov | Think Jam | Oodle | Moneysupermarket | Adnams | James Caan | Websense | 4th Screen Advertising | Zeus | Webtrends | R.O.EYE | Just Search | Maxymiser … [Read more…]
Top 50 online retailers: Thomas Cook and First Choice lead travel boom
The UK online travel sector has enjoyed a strong few months, with Thomas Cook and First Choice leading the way, according to the latest ‘Hot Shops’ list from the IMRG and Hitwise.
Top tips: An introduction to Ad Networks
Ad networks are on the rise, providing a link between publishers and advertisers as media becomes more fragmented. But how do they work? In this Q&A article, Ellie Edwards at Hi-Media and Barry Kent at Visit London provide some publishing perspectives on the role of ad networks.
Orange and T-Mobile launch ‘Big Switch On’ campaign for Everything Everywhere
Everything Everywhere, the communications brand formed out of the merger between T-Mobile and Orange, has launched a multi-million pound advertising campaign that will appear on TV, outdoor, in print and online.
SPAM brands hires social media agency
The iconic SPAM meat brand is set to launch a new social media strategy fully integrated with above the line activity in the UK.
Guest comment: Customer feedback: the death of market research?
In the age of real-time communication, when consumers can communicate with – and about – brands via a myriad of digital channels and social networks, will market research be replaced by more innovative ways of garnering customer insights? Piers Alington CEO of Feedback Ferret explores the issues.
App store GetJar gets $25m funding boost
Open app store GetJar has raised $25 million in Series C funding from Tiger Global Management.
Tremor Media boosts mobile video ads with Transpera Mobile buy
Tremor Media has bought mobile video firm Transpera, as the online ad network expands to mobile.