Consumers in mature markets (including the UK) are less receptive to online advertising than those in emerging markets, while all users prefer integrated ad formats, according to a new global study.
As more firms tap into the targeting power of online data, how can you ensure you’re not in breach of copyright and privacy laws? Andrea Bardakos-Riley of AudienceScience highlights five key ares to ensure you get the most out of online data without treading on anyone’s toes.
Facebook has launched a stand-alone community site called ‘Facebook Studio’ where ad agency creatives can share ideas, comment on campaigns and learn what it takes to create a successful page for a brand.
Social media campaigns are soaring in popularity, with almost all of the world’s top brands utilising the channel in one way or another. So how do you stand out from the crowd and reach your audience without alienating them? Chris Ward, UK MD Kenshoo, offers 10 tips to get the most out of this potentially … [Read more…]
MediaCom, smartclip and woomi have launched the UK’s first connected TV video advertising campaign with Audi.
Latest news on the cookie saga comes from UK Communications Minister Ed Vaizey who is pushing for a two-tier approach to the new EU regulations on the use of cookies in online marketing. They’re looking at working with browser manufacturers to get one-click approval for cookie downloads, while pushing the ad industry to group together … [Read more…]
The latest quarterly attitude tracker from the UK’s Institute of Practitioners in Advertising finds 25% of marketing executives suffering budget cuts in Q1, and close to 40% more pessimistic than in the previous quarter. There’s a sprinkling of good news about the marketing industry, but it’s clear that ROI and cutting overheads is high on … [Read more…]
In today’s media saturated world, is there really a benefit to ‘exclusive’ offers anymore? Farhad Divecha, Director at AccuraCast,explains why there’s no longer any such thing as an ‘exclusive’, and what can be done instead to make an online launch a success.
As the high street reports the worst drop in sales for 15 years, the latest figures from the IMRG Capgemini e-Retail Sales Index reveal that online sales are bucking the trend by recording continued growth.
Google’s Android global ad impression share has surpassed iPhone OS for the first time, according to new data from mobile ad network InMObi.