Global social media revenue 'to reach $10.3bn this year'
Worldwide social media revenue is to reach $10.3bn in 2011, up 41% on last year, with ads and games as the key drivers for growth, according to a new report.
advertising
Global social media revenue ‘to reach $10.3bn this year’
Worldwide social media revenue is to reach $10.3bn in 2011, up 41% on last year, with ads and games as the key drivers for growth, according to a new report.
Affiliate marketing report: Google’s affiliate aspirations?
Digital Window remains the most popular affiliate network, followed by Tradedoubler and Commission Junction, while many in the industry believe Google has designs to become the largest affiliate network, according to a new report.
Top tips: The future of personalisation – taking control of your digital identity
As digital technology becomes more integrated into modern life, digital identity is becoming increasingly important. Alex Willcock, CEO of VisualDNA, looks at the role of personalisation as the lines between online and offline become increasingly blurred.
Just 10 days for brands to register or block .XXX domains
The final date is approaching for trademark holders to apply for ‘adult content’ .XXX domains, ahead of the ‘landrush’ period.
Hulu not for sale- video site focuses on ads and subscriptions
US-based online video site Hulu has ended take-over talks with Google, Yahoo and Dish Network after its owners decided to focus on building the site’s ad and subscription revenues instead.
Collective takes Tumri personalised ad tools to UK
Collective has launched Tumri in the UK, following its recent acquisition of the company in the US.
ASA deals with over 5,000 complaints about UK websites
The ASA has received far more complaints then expected since extending its remit to cover advertising on web and social media sites earlier this year.
Global publishing display ad revenues up 20% in 2011- report
Online publishing is thriving, with 73% of publishers saying online display advertising revenue has gone up in last year, according to a new survey.
Right to reply: The end of Apple’s iAd?
Over a year after its introduction, Apple’s iPhone ad network has failed to gain traction. As the hardware giant looks to expand its iPhone, iPad and iCloud services, has it ceded the mobile ad crown to Google’s Admob? Mark Brill, Chair of DMA’s Mobile Marketing Council and CEO of txt4ever, takes a closer look…