AppNexus debuts ‘App Marketplace’ for display ads
Ad technology firm AppNexus, has launched an ‘App Marketplace’ for the digital advertising industry.
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YouTube pays family £100,000 for ‘Charlie bit my finger’ video
Video sharing website YouTube has paid a British family £100,000 for homemade video clips of their three children through the Google payment scheme, Adsense.
Microsoft, AOL and Yahoo confirm online ad alliance
Microsoft, AOL, and Yahoo! have confirmed they are to team up, selling online display ads on each other’s networks, in a bid to take on Google and Facebook in the online ad sector.
Just 5 firms 'control 65% of all global ad spend'
Just five companies (Google, Yahoo, Microsoft, Facebook and AOL) control 64% of all online advertising spending, according to a new study.
Just 5 firms ‘control 65% of all global ad spend’
Just five companies (Google, Yahoo, Microsoft, Facebook and AOL) control 64% of all online advertising spending, according to a new study.
Right to reply: Preserving competition in the mobile marketplace
Is Google’s growing dominance of the mobile market hindering innovation? David Wood, ICOMP Legal Counsel, takes a closer look at how the industry can remain competitive…
Video: Brits spend 20 minutes a month watching Youtube, as video use rises 36%
UK Internet users spend a combined total of 240 million hours every month watching online video content, with the average user spending 20 minutes a month watching YouTube, according to analysis from Experian Hitwise.
Ad network Adconian buys video ad firm Smartclip
European advertising network Adconion Media Group, has acquired smartclip, a European digital video advertising firm for an undisclosed sum.
Orange and Publicis create digital start-up fund
France Télécom-Orange and the Publicis Groupe advertising business are planning to launch a new venture capital fund.
Harvest Digital builds trading desk on AppNexus
Online marketing agency, Harvest Digital, has selected real-time ad platform AppNexus to provide the infrastructure for the agency’s new trading desk.