The rise of ecommerce and adaptive tech has created new customer touchpoints, allowing consumers to interact with brands through complex networks of channels and platforms. Tim Carter, director of operations at smp offers a guide on creating a joined up experience for the customer that pays off.
In February this year, Premium cognac brand Hennessy XO teamed up with Oscar-nominated director Sir Ridley Scott to produce a lavish mini-movie to promote its signature spirit.
Digital ad verification firm Integral Ad Science (IAS) has bought ADmantX. The transaction brings together the leading provider of contextual intelligence solutions with IAS’s powerful suite of ad verification products, enabling publishers and advertisers to match ads with relevant online content at the page level.
YouTube is letting advertisers interested in “edgier content” to run ads next to such videos on its platform, as it looks to address brand safety fears.
The majority of UK consumers (60%) won’t pay more than £20 per month for TV streaming services, with £10 the maximum monthly amount for a quarter (26%). That’s according to new research by The Trade Desk, which reveals just how judicious consumers are with their streaming spend, despite the growing number of subscription-based TV streaming services in the UK.
Advertising technology firm Keymantics has seen a 600% improvement in performance for clients after adopting Beeswax.
Aldi’s Amazing Christmas Show is the most powerful ad of Christmas 2019, according to Kantar’s annual research into which festive TV advertising campaigns work best with viewers.
Ben Murphy, UK MD at Quantcast looks at the ways that data can help agencies and brands to better communicate.
Google has revamped its political ad rules, meaning audience adverts on Google search and YouTube will now be limited to the general categories of age, gender and general location.
Digital publishing revenues declined to £113.1m in Q2 2019, a 3.7% fall in comparison to Q2 2018, according to the latest Digital Publishers Revenue Index (DPRI), a quarterly report on UK publishing from the Association for Online Publishing (AOP) and Deloitte.