advertising
China ecommerce case study: How L’Oreal became the top selling beauty brand on Tmall
L’Oreal became the top-selling beauty brand on Tmall this year, beating out peers Estee Lauder and SK-II to become one of just fifteen brands to crack one billion RMB in sales on Singles Day.
Top 17 viral video ads of 2019: Guac dances, black holes and the return of Ridley Scott
From guacamole dances to Fortnite fridge destruction, 2019 marked another big year for video viral marketing case studies. Gaming, Tik Tok and brand purpose were key themes of the most popular ad content. To round off the year, our team at Netimperative have assembled 20 standout virals from around the world for your viewing pleasure…
Exposing ad fraud and unveiling the internet: why an IP proxy network is crucial for brands
An IP Proxy Network (IPPN) allows brands to test their campaigns from every angle to fight ad fraud. Or Lenchner, CEO at Luminati, look at how brands can use an IPPN to retain their competitive advantage.
Virals of the year: Coca Cola celebrates bubbles in Brazil to get over 120m views
One of the most viewed ads of the 2019 came from Coca-Cola Brazil, which celebrates the energising effect of a coke’s signature bubbles.
eBay, Gumtree and Motors.co.uk launch eBay Motors Group to enhance dealer offering
eBay Motors, Gumtree Motors and Motors.co.uk have today announced they are launching a combined platform for automotive dealers under a new B2B brand – eBay Motors Group.
‘Our LDN Story’: Trailers of films created by young Londoners to be screened as ads in cinemas across the capital
Wavemaker UK and Digital Cinema Media (DCM) – in partnership with the Mayor of London – has launched trailers of six powerful films that capture young people’s views of life in the capital.
Virals of the year: ‘Live like a Bosch’ hip hop IoT parody gets 20m views
This humorous and fun campaign from Bosch racked up 20 million views on YouTube and Facebook across 8 countries.