UK mobile advertising trends: Size doesn’t matter anymore?
When it comes to mobile advertising, UK consumers are increasingly screen agnostic- with environment and context becoming more important, according to new research.
advertising
YouTube rivals Facebook with 1 billion users a month
YouTube has announced that it has more than 1 billion unique users every month, putting the video sharing site in the same club as Facebook, which reached the same figure last October.
Third of digital ads ‘may never be seen’ (Infographic)
Over a third of rich media ads served on a web page are not being seen by the consumer, due to poor visibility on the page, according to new research.
Twitter tool lets advertisers target live TV broadcasts
Ad technology firm TBG Digital has partnered with Twitter to launch Calendar Live, a new tool that lets advertisers buy promoted tweets and run them during specific television shows as they are broadcast.
Facebook to add hashtags to boost ad targeting?
Facebook is reportedly set to introduce Twitter-style hashtags to its news feed, as the social network looks to find more ways of grouping users together for ad targeting.
Tumblr introduces mobile ads for first time
Tumblr is running ads on its mobile app for the first time, as the popular blogging platform is looks to boost revenues amid growing competition.
Facebook or corporate pages: Which is more important for brands?
Corporate websites are still the top priority for digital marketers, but a social media presence on Facebook, Twitter and LinkedIn is becoming more important, according to a new survey.
Atlas acquisition: Is Facebook planning a ‘DoubleClick for social media’?
After its rocky IPO last year, Facebook has started to see success with its mobile and web ad revenues- and Atlas could help it develop an ad network for social media to rival Google’s DoubleClick.
Paid search ‘a waste of money’ for big brands (according to eBay)
eBay has courted controversy by claiming that paying for search ads has little effect on sales for large companies, according to its own research.
Google Reader closure sparks user anger
In a surprise move, Google is to shut down its popular RSS tool ‘Google Reader’ in July, sparking outcry from its loyal user base.