Nearly one-quarter of the GB population (23%) has access to four screens at home (TV, computer, smartphone and tablet) compared to only 11% six months ago, according to a new report.
Facebook is rumoured to be planning video ads to rival YouTube. Adrian Moxley, Co-Founder and Chief Marketing Officer of visual classification company WeSEE looks at that the social network need to do to ensure it can compete with Google and please users at the same time.
UK digital publisher advertising revenues were up 16.2% in Q1 2013, versus the same period of the previous year, according to new research.
Modern day marketers need to be aware that their brand messages are at risk of being swallowed up in the abyss that can be email marketing. John Watton, Senior Marketing Director at Silverpop, offers 10 tips to make sure your campaigns cuts through the clutter.
Google has been accused of ignoring its own mantra and doing “evil in using smoke and mirrors to avoid paying tax” by UK MPs this week.
Google has overhauled its popular Maps web service with more personalisation features and icons highlighting businesses running ads and promotions.
95% of UK marketers will increase digital marketing spend in 2013, with 71% using digital for building brand awareness, according to new research.
Performance marketing network Tradedoubler is working with mobile ad firm Freespee to offer clickable phone numbers and tracking analytics to desktop and mobile display advertisers.
Measuring social media success, and the true value of a ‘like’, is a contentious issue. Rupert Staines, Managing Director UK and Europe, RadiumOne UK highlights the greater importance of shares on social media platforms over likes.
Camden is to become the first of 17 London boroughs to offer residents and visitors with free public wi-fi, but only for 30 minutes a day.