New research from Adobe shows how using Google Enhanced Campaigns boost your online marketing results, so here’s how it works and tips for improving effectiveness of paid search advertising by getting the Google Enhanced Campaigns tools working effectively for you.
Microsoft has launched Ad Pano, offering in-app ads on its Windows 8 operating system.
The Latin America online population grew faster than any other global region in the past year, rising 12% to 147 million visitors, according to new research.
A parliamentary committee has urged HM Revenue & Customs to “fully investigate” Google, after finding that the internet giant uses “highly contrived” tax arrangements with the sole purpose of avoiding corporation tax on its multibillion-pound revenues in the UK.
Facebook has added Twitter-style clickable hashtags, letting users quickly find similar topics and like-minded users across the site, while giving marketers a new channel for their social media ad targeting.
UK trade body the IAB has launched a new initiative to drive consumer awareness over targeted online ads, with some of UK’s largest news brands, media owners and advertising tech businesses donating inventory
Following a host of new device launches this year, from Samsung’s Galaxy S4 to Blackberry’s Z10, new data released today by ad tech platform Adform has revealed that Europe’s digital advertising community has vastly increased its investment in programmatic mobile marketing, with a near three times (275 per cent) increase in mobile RTB (real-time bidding) … [Read more…]
UK web users are twice as likely to respond to in-stream video ads than the global average, according to new research looking into online video ad trends.
News publishers are running three times more video ads this year than last, with huge rises in investment coming from the automotive, sports and shopping sectors, according to new data from Google’s DoubleClick ad network.
Audience buying company Xasis has launched of operations in Latin America, as the WPP-owned firm expands its global operations.