Instagram ‘now attracts a larger audience than Facebook among top brands’
Among top 50 brand profiles, Instagram has a larger audience and nearly 20X more interactions than Facebook, according to Socialbakers’ new Q4 2019 Trends Report.
advertising
Ad spend trends: TV inflation to outpace online
TV inflation will reach 7.1% for TV and Digital Video inflation will increase to 6.7% during 2020, according to new research.
Valentine’s shopping trends: Tech gifts overtaking flowers?
This Monday will bear witness to the peak pre-Valentine’s Day rush for online shoppers in the UK, as they look to snap up last minute gifts for their loved ones in time for delivery – from top of the range tech to indoor greenery.
ASA regulations on influencer marketing: past, present and future
As the ASA unveils new simplified rules for influencer marketing, Adam Williams, CEO of Takumi, looks at how the ad standards watchdog has impacted the influencer marketing industry.
Domino‘s generates more than £1m with personalised display ads
Pizza brand Dominos achieved a 10 to 1 incremental return on ad spend, increasing customer lifetime value and customer purchases in just three months through a new personalised ad campaign.
Ad watchdogs issue ‘simpler’ rules for influencer marketing
The ASA and CMA have overhauled the ‘Influencers’ guide to making clear that ads are ads’ with simplified the messages in a bid to provide greater clarity.
Nearly one third of UK consumers don’t own smart tech devices (and they don’t want ads)
While people are confident in using smart tech, a good proportion simply don’t want to invest in it yet, according to new research.
Nissan boosts conversions 136.6% following GOA appointment
Car maker Nissan saw a major increase in conversions and a reduction of -56.4% costs per conversion following partnership with intelligent analytics tool.
Snapchat fails to meet expectations despite user growth
Snap stock fell more than 11% Tuesday evening after the company posted fourth-quarter results that failed to meet analyst expectations.
Spotify looks to podcasts to boost profits
Spotify has published its latest financial results, for the final quarter of 2019, as the streaming service looks to expand beyond music to boost profits hamstrung by royalty payments.