TabMo partners VHOOH to boost out-of-home programmatic
Mobile advertising company TabMo has partnered with VIOOH, a global digital out-of-home (DOOH) marketplace with access to JCDecaux’s inventory.
advertising
Teads upgrades social ad tech with ‘Inread’
Global media platform Teads has launched inRead Social, a new product enabling advertisers to extend social media campaign creatives to Teads’ platform of premium publishers.
Instagram takes on YouTube with IGTV ads
Instagram has revealed plans to sell advertisements in IGTV, its home for longer videos, a bid to compete with YouTube for a larger share of the booming market for online video.
Sky overtakes P&G to become UK’s biggest traditional advertising spender
Sky was the UK’s biggest spender in traditional advertising in 2019, according to new data.
Dutch media tech giant Azerion buys Collective Media Europe to boost ad tech in Europe
Netherlands-based media and entertainment business Azerion has bought Collective Media Europe.
Data-driven sports ad agency STADS launches with soccer legend Del Piero
STADS, an ad agency specialising in sports, has gone live STADS with the support of Italy football legend Alessandro Del Piero.
News UK’s Wireless and Bauer Media launch digital audio advertising platform ‘Octave Audio’
News UK’s Wireless and Bauer Media have launched Octave Audio, a new digital audio advertising platform for the UK advertising market.
Ad fraud threat alert: the 404bot scheme stealing your media spend
A new ad bot scheme is posing a threat to advertisers worldwide, by generating fake browser data and creating fabricated URLs to their media spend, according to new research.
Croatian media giant Styria picks Permutive for data management
Publisher focused ad tech firm Permutive has been appointed bythe largest media company in Croatia, Styria Croatia – part of the Styria Media Group – to increase its targetable inventory and drive personalised advertising.
Enterprises failing to adopt digital first strategies for global expansion
The majority of brands are still ignoring the benefits of a digital-first globalisation strategy, and instead focus their efforts on deploying a local sales team when entering new markets, according to new research.