Steve Keightley, Head of Media at Maxymiser said says, it is time for media companies to wake up to the growing gulf between consumers’ cross-channel experience and create an optimisation centre of excellence that treats every channel equally.
Paid marketing opportunities on microvideo platforms will become mainstream. Duncan Southgate, global brand director at Millward Brown explains how brands can take advantage.
Pay-per-click is one of the key skills that needs to be mastered by those wanting to excel in the digital sector, according to new research.
This year, the UK will become the first country in the world where 50% of all advertising expenditure goes on digital media, according to new research.
Watch the ‘Programmatic 101’ panel discussion from the event below: With Advertising Week Europe wrapping up for another year, we look at the top trends of the 2015 event, with mobile dominating conversations and the unlikely pairing of Martin Sorell and Katie Price drawing the crowds.
While marketers still like to use print mail, they want more for modern campaigns. This new infographic from the Direct Marketing Association shows how digital innovations such as ‘clickable paper’ can boost relevancy and accountability.
Digital advertising technology company, Magnetic has received a patent for its search retargeting technology.
Facebook has struck a revenue sharing deal with a number of publishes, with New York Times, BuzzFeed and National Geographic sharing revenues from advertising around their stories on the social network.
Salesforce.com has launched a new tool that syncs its customer relationship management (CRM) data with Facebook, so its users can send targeted ads to their customers on the social network.
In a move that could change commercial breaks forever, Google is testing a TV ad tracking program, using its high speed internet and TV service ‘Google Fiber’.