Tinder woos Cannes: More than 20% of users swipe right on ads
Dating app Tinder was wooing brands at Cannes, and it says that one in five of its users are engaging with brands on its app.
advertising
WPP, Snapchat and Daily Mail form ad agency ‘TrufflePig’
WPP, Snapchat and the Daily Mail newspaper has formed a new agency that will create online brand-sponsored video and print content to cash in on some of the projected $544bn in media ad spending.
BBC Worldwide forms creative agency ‘StoryWorks’ in content marketing drive
BBC Worldwide, the commercial arm of the BBC, has launched a new content marketing team called BBC StoryWorks, sitting within BBC Advertising.
Ad-free social network Ello finally opens to public with iPhone app
Ad free social network Ello is finally opening up to the public, swapping its invite-only membership for a public iPhone app.
Online shoppers ‘least hesitant to buy diet products’
Consumers are less likely to abandon their shopping cart when purchasing diet products than any other product in the retail sector, says research from ecommerce platform Ve.
Uni graduates take on Google with new digital ad concept
Could Hull be home to the next Larry Page and Sergey Brin? Brothers Andrew and Ash Lewis and their young team have created a brand new online advertising platform, Flomigo.
Rise of the ‘Thrivers’ consumer demographic
A new demographic group indentified as ‘Thrivers’ are a media-literate, tech-savvy and positive minded audience; with a greater social responsibility and complex relationship with brands, according to a new report.
How to get the most from programmatic video
Despite the advantages it offers over traditional media buying, automated digital video advertising remains a mystery to many marketers. Guy Yalif, Vice President Global Marketing at BrightRoll reveals how advertisers can get the most from programmatic video.
YouTube takes on Amazon with gaming site and apps
Google is launching a dedicated gaming portal and app service to rival Amazon’s Twitch site.
Apple lets users block ads on next Safari browser
In what could be a major blow to the ad industry, the next version of Safari will let users block ads on iPhones and iPads.