Adobe has launched a multi-channel campaign in the UK and US, challenging four digital artists from its Behance artist community to intricately re-create lost, stolen or destroyed art using just Adobe Stock photography. See why it’s our video viral of the week below…
The use of programmatic advertising is changing across europe, with many advertisers opting for a ‘hybrid models’ but still relying on agencies whilst publishers are developing in-house models, according to new research from the IAB.
2.5 million Brits are not just shopping but buying something on their mobile phones every single day, according to new research.
Yahoo has launched ‘Tiles’ a new mobile ad format that lets brands to tell visual stories on mobile devices.
Nearly a fifth (17%) of football fans will watch Euro 2016 matches on mobile, with mobile games and sports apps the most popular second screening activities, according t0 new research.
Google has launched a new ‘DIY-style’ video ad package for small businesses, offering ‘free’ professional video ads and tools… provided they spend $150 on YouTube ads.
With Three starting its ad blocking trial this week, Andrew Darling Blis Communications Director, argues why this will not be successful, and how the advertising industry can address the challenge of ad blockers.
Dora Michail, Senior Director, Audience Solutions, Yahoo EMEA offers expert tips on how marketers can get even more value from programmatic.
Snapchat ads are to be sold by third parties for the first time, as the notoriously secretive chat app makes a major shift to large scale advertising.
Kantar and The The Netherlands TV industry body Stichting KijkOnderzoek (SKO) have teamed up to offer what it claims is the world’s first combined campaign reporting for TV and online combined.