Guest comment: Forget personalisation, see the bigger picture
If anyone in online retail still thinks personalisation is the answer, they are asking the wrong question. Sören Meelby, VP Marketing at Apptus, tells it how it is.
advertising
Google speeds up mobile adverts with ‘Amp For Ads’
Google is bringing its Accelated Mobile Pages technology to ads, as the web giant looks to boost its mobile revenue.
UK leads Europe for social engagement
The UK leads the way in driving website traffic through social engagement, averaging 4.6% compared to other European countries, according to new research.
Top tips: How businesses can use data to make cost savings and drive their enterprise forward
How can businesses can use seemingly unimportant data to make cost savings and drive their enterprise forward? Phil Foster, Managing Director of Love Energy Savings offers a guide to how incredibly valuable data is to future development.
Guy Phillipson to step down as IAB boss after 12 years
Guy Phillipson, the Chief Executive of the UK’s Internet Advertising Bureau is to step down in January 2017 after exactly 12 years heading the industry body.
Top tips: 4 factors affecting brands and advertisers as TV shifts to digital
Karen Eccles, Commercial Director UK, Innovid outlines four factors that advertisers should consider as TV continues to shift to digital.
HookLogic partners Auchan to bring performance marketing platform to France
Performance marketing firm HookLogic for brands, has partnered with Auchan, one of France’s leading retailers, to offer brands new, high performing advertising opportunities on Auchan.fr.
The five types of millennials: From mobile mavens to thrifty traditionalists
Marketers often bundle all ‘millennials’ into the same category, but new research suggests this age group is more diverse and complex than is conventionally assumed.
Top tips: Is personalised advertising the future of marketing?
From retargeting to location-based marketing, personalisation in advertising is becoming ever-more sophisticated. Elena Lockett, marketing assistant at FM Outsource looks at four different personalised targeting methods, with advice on how to get the most of your customer data.
YouTube ad viewability reaches 93% [INFOGRAPHIC]
Google has revealed the latest viewability stats for its video ad formats, claiming that it is outperfoming the industry by 93% compared to 66% from the rest of the web.