Yahoo expands beyond London with UK regional agency boss
Yahoo has appointed James Attwater in the new role of Regional Agency Partner to focus on growing Yahoo’s advertising business in key cities outside London.
advertising
IAB promotes new “non-invasive” ad formats to win back ad blockers
The Internet Advertising Bureau UK is promoting a new portfolio of online ad formats as part of the industry-wide drive to improve people’s online experience and reduce ad blocking.
Twitter for sale? Google and Salesforce both “in early stage talks”
Twitter is in early stage talks with Google and Salesforce over the sale of the company, according to new reports.
Global mobile ad revenue soared to €37bn last year
Mobile advertising growth continues to accelerate and increased 68.2% to €37bn ($49bn) in 2015 from €22bn ($29bn) in 2014, driven by a mobile first consumer world and improving marketing technologies, according to new research.
Over 40% of video budgets being allocated to formats beyond pre-roll
While total UK video ad spend is up, less money is being allocated to the traditional pre-roll format, according to new research.
The walled garden data problem: Marketers struggle with personalisation
The rise of web giants such as Facebook and Google have created a difficult problem for marketers, as it places customer data behind ‘walled gardens’ that they cannot access, according to a new report.
Top gamification tips: Why Mum was wrong about playing games
Often derided as a waste of time, marketers are finally waking up to how video games can be an effective marketing tool. Rowan Heasley, Managing Director at agency Naked Penguin Boy, looks at how gamification is blurring the lines between work and play.
Big brands unite to tackle ad blocking
Some of the world’s biggest brands, including Google, Facebook, Procter & Gamble, Unilever, the World Federation of Advertisers, Group M and the Interactive Advertising Bureau, have joined forces to tackle the reasons behind ad blocking.
Lovies Awards finalists named: One Direction, Patrick Stewart and Vice Media on list
The pan-European Lovie Awards – sister awards to the global Webbys – is now revealing the shortlisted 2016 Finalists of all categories and across 36 countries.
Two thirds of web traffic driven by advertising
Digital advertising channels remain critical for driving traffic to brand websites in Europe, generating the majority (68 percent) of website visits, a study by Adobe Digital Insights reveals.