For brands, is 360 video worth it? The format is potentially revolutionary, but do 360 video ads actually drive more engagement than standard ads? Google partnered with Columbia Sportswear to find out.
Demand for digital marketers and content curators is now exceeding supply, according to new research.
Programmatic advertising is on the rise and, with that, a growing need to boost audience planning and targeting strategies, according to new research.
Ahead of the first Creative Data Academy in Scotland, the MD of IDM-DMA Employability says marketing needs to keep up with consumers when it comes to digital adoption.
A survey of 350 small business owners and managers shows optimistic revenue expectations, growing digital marketing budgets, and trends in social media, SEO, video, augmented reality, virtual reality, and more.
Online measurement firm comScore has announced a new initiative to work with Google to provide independent brand safety reporting of advertising campaigns on YouTube.
Spotify is to restrict some albums to paying subscribers for first time, as the music streaming service looks to be moving away from its traditional ad-funded content business model.
A consortium of the UK’s leading local news publishers are calling on ad agencies and national brands to use local news media and reject the current trend for buying programmatic ads.
Hellmann’s has announced a new recipe and updated packaging across its mayonnaise range, supported by a new campaign that moves away from gender segmentation with a renewed focus on tastes and food culture.
Programmatic mobile video advertising company TabMo has recruited Dan Read for the newly-created role of head of trading and platform sales, to meet customer demand as mobile advertising spend set to reach almost £7 billion.