EasyJet tests iBeacon to ‘enhance airport experience’
Easyjet is testing Apple’s iBeacon technology across European airports,letting users receive in-app interactions using nearby signals “to enhance the in airport experience”.
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10-steps to build and market a successful app [Infographic]
Apps are big business now- acting as a powerful self-contained new channel to reach customers on the move within a branded environment. This infographic from Dot Com Infoway details the nitty-gritty of app development and marketing that app creators will need to look into to be successful in their efforts.
Free Wi-Fi improves customer spend… but most users still struggle to get online
Offering free Wi-Fi at a venue increases customer spend and length of stay, but 66% of people are still confused about how to access public hotspots, according to new research.
Mobile payments ‘making life easier’
There’s no denying the impact that digital connectivity is having on our daily routines. It’s changed how we watch video, keep tabs on our health—even the way we connect with our favourite World Cup players. In fact, according to Nielsen’s Q2 2014 Mobile Wallet Report, 40 percent of mobile wallet users say they use mobile … [Read more…]
Event marketing tips: Print’s charming… but mobile’s smarter
Why are only 37% of the events market currently optimising the opportunity that mobile medium brings? Wayne Morris, GM EMEA, Guidebook examines how event organisers’ continued reliance on paper-based methodology could take them from prints to paupers. For a more regal ROI, the digital medium is King.
Forget the octopus: Can Cortana predict the World Cup winner?
Microsoft’s Siri rival Cortana has proven to be something of a football expert, correctly predicting the winners of all the knockout games in the World Cup 2014 so far. But can it predict the champion for the final this Sunday?
Digital regulation steps up with emergency surveillance laws in UK
As police and security service surveillance powers are rushed through parliament, the UK government is being criticised for mishandling data retention legislation that forces internet firms to store key communication information. It’s a strong reminder of the challenges governments have in creating effective digital regulation, and both marketers and their corporations can learn from these … [Read more…]
Adidas takes on Samsung with $199 ‘personal trainer’ fitness band
Adidas has launched its $199 Fit Smart wristband that differentiates from a crowded wearable tech market itself by acting as a personal trainer.
Ecommerce white paper: 7 steps for achieving global success
How can businesses harness the power of global ecommerce solutions in what is a rapidly changing and increasingly competitive commerce landscape? This new Whitepaper from Amaze offers a step-by-step process to taking online retail to international audiences.
Google invests $100m venture fund to boost London tech scene
London’s flourishing tech sector is to be boosted further by the launch of a new $100m venture capital fund to be based in the city.