Amazon lets shoppers haggle with ‘Make an Offer’ button
Amazon has launched a new bidding option that lets buyers hit a button marked “Make an offer” on selected product pages, instead of just adding them to their cart.
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Biggest Facebook topics of 2014: World Cup, Ebola and Malaysia Airlines top trending topics
Facebook has unveiled its Year in Review report, taking a look back at the moments, places and people that moved us in 2014.
John Lewis ‘most loved Christmas ad’ – but Lidl is most likely to make us buy
The UK’s most enjoyed and best-loved Christmas TV advertising of 2014 is John Lewis’s Monty the Penguin, according to research carried out by Millward Brown. Lidl’s Surprises ad proved to be the most persuasive, with respondents saying it made them more likely to buy the brand.
Right to reply: The problem with Amazon? It needs to grow up
FACT-Finder.com Founder and CEO Carsten Kraus responds to Amazon CEO Jeff Bezos’ comments at the Business Insider Ignition conference and suggests ways to turn around the Fire Phone’s fortunes.
New technology to enhance TV for colour blind people
Colour blind people could soon be able to see things in television programmes that they could never see before, thanks to research from the University of East Anglia.
Millennial Media buys Nexage to create independent mobile ad marketplace
Millennial Media has bought mobile supply-side platform (SSP) and programmatic firm Nexage.
Online clothes shopping trends:’Little Black Dress’ to steal Christmas party show
As people around the UK gear up for Christmas party season, Rakuten Marketing reveals the fashion trends likely to be taking the limelight at this year’s office events.
The Economist reveals 10 second ‘blipvert’ ad unit
As part of its global, content-led digital campaign, The Economist has recently introduced a new ad unit called the ‘10 second MPU’.
EBay to run programmatic-only ad test next year
eBay is to cease all regular ad deals to focus solely on programmatically traded campaigns for a week, as part of an ad trading experiment in the UK.
The dos and don’ts of online branding: Why environment matters (infographic)
Consumers are 37% more likely to click on an ad on a site they trust, but the type of website where ad appears makes a difference, according to this new infographic from InSkin Media.