Spend on native mobile advertising is set to more than double in 2015 globally, as buyers around the world shift a greater share of mobile marketing budgets to these immersive formats, accordfingto a new survey.
The world’s first Pet Selfie Mirror is launched by Canidae at the Kennel Club’s canine championship, Crufts.
The rise of Glassdoor, a website that lets employees post anonymous reviews of how companies treat staff, has turned industrial relations on its head. Richard Harrison, UK Managing Director of Reputation.com looks into the new phenomenon and how companies can manage negative reviews online.
Instagram has launched a new ad format dubbed ‘Carousel Ads’ that lets brands post a rotating number of images to boost the story-telling element of their campaigns.
Crossy Road has made $10m in just over three months since the mobile game launched in November 2014, including $3m from in-game video advertisements.
A new smartphone app called Yo! has launched this week, letting users send messaging without the need of an internet connection.
You’ll come across infographics all over the web, but what made them so successful? This infographic from Neoman explains all.
Instagram recently gained over 300 million users, surpassing Twitter for the first time. But can the mobile-centric social network offer the same reach for brands as its older counterparts? This infographic from SalesForce offers a guide to getting the most out of the cool new social network on the block….
Tim Axon, Head of Gaming at Maxymiser, discusses the importance of ensuring optimisation fits with the fast changing mobile gaming experience.
Ad technology firm Integral Ad Science has bought Veenome, a service that analyses online videos for quality of content, brand safety, and viewability.