Oliver Gold, Commercial Director at YOC considers the implications for ads across mobile devices now that the EU has outlawed network wide ad blocking. Does it mean that advertisers will carry on as they have been doing before with pushing out unwanted and unwelcome ads to consumers or does it mean that ad tech companies … [Read more…]
UK government spy agencies broke privacy rules by collecting large amounts of UK citizens’ data without adequate oversight, the Investigatory Powers Tribunal (IPT) has ruled.
With the inexorable rise of online influencers, apple tree communications launches its latest Social Scene report, uncovering those individuals that wield most influence in social channels.
More than half of all UK employees feel that management don’t listen to their ideas about change and innovation in the workplace, lagging behind European counterparts, according to new research.
With Christmas less than 70 days away, Facebook has provided an infographic to help marketers get their strategies in place for the biggest spending spree of the year.
Red Bull TV and TAG Heuer have struck a multi-year collaboration that will see the Swiss Avant-garde watchmaker become the official timekeeper for the global digital TV platform and Red Bull’s live events.
Sites such as Airbnb and Homeaway, have driven a huge 112% rise in searches for UK holiday rentals, catching hotel searches in the process, according to new research.
As customer expectations rise, the ability to deliver both tailored offers and content that reflects customer interests and behaviour consistently across every channel is becoming imperative. In the final part of this three part series, Oren Cohen, Head of Personalisation, EMEA at Optimizely, explains why companies can personalise their websites using data from any channel.
Lee Chadwick at CommuniGator examines new EU data protection laws that are keeping B2B marketers awake at night – and how they can invigorate customer conversion.
Chinese ecommerce giant Alibaba is working on a new payment method that lets shoppers wearing virtual reality headsets make payments without removing the devices.