New start-up uses soundwaves to send targeted mobile ads
Malaysian sound tech firm VAV has secured $557,000 in funding to expand its audio-based mobile targeting platform.
Search Results for:
Medium cuts staff by a third to tackle “broken ad system”
Publishing platform Medium is cutting a third of its staff and closing two US offices as part of a major reshuffle to tackle a “broken” ad-based revenue system.
Orangina pranks customers with #shakethedispenser viral camapign
Orangina has launched a fun and novel experience to encourage consumers to shake their can for a mixed drink.
Brits selling more online than ever
Nearly half of all UK adults (44%) have earned extra money by selling goods or skills online, according to a new survey.
Top smartphone operating systems in the US
Android extended its lead over iOS as the top smartphone operating sytem in the US during 2016, according to new research from Nielsen.
Mystery Go maestro revealed as Google AI bot
Google has revealed it has been undertaking a secret AI bot test to beat top Go players, nearly one year on from its famous victory over the games’ human champion Lee Sedol.
Unilad beats Daily Mail and Buzzfeed to become most shared Facebook page of 2016
Viral publisher Unilad has beaten off competition from the likes of the Daily Mail and Cristiano Ronaldo to be named the world’s most engaged Facebook page and online video channel for 2016.
Japanese insurance firm replaces 34 workers with AI bot
Fukoku Life Insurance Mutual Company has cut 34 jobs, instead using IBM’s artificial intelligence bot Watson to take over assessing medical insurance claims over the phone.
Pokémon Go and Mario Run drives App Store sales up 40%
Apple’s App Store generated record revenues of almost $30bn in 2016 driven by the success of games such as Pokémon Go and Mario Run, according to new data.
Emoderation rebrands to The Social Element with new “Emotional” analytics
Social media agency Emoderation has rebranded to become The Social Element, and launched a new ‘Emotional Resonance Analysis’ service, the first under the new brand.