One of the critical trends of 2018 set to impact businesses is the steady erosion of the ‘public’ and ‘personal’, influencing the ways in which organisations collect and manage data, according to new research.
The launch of the smartphone and wider “connectivity” are seen as the most significant technology breakthroughs during the past 25 years, a survey has revealed.
A major facial tracking study proves Coca-Cola’s ad featuring the Gogglebox families is the most engaging Xmas ad, while John Lewis only ranks 17th, as authenticity and humour are the big themes in winning consumers over this year.
The UK data watchdog has ‘huge concerns’ over Uber’s hack cover-up,which was revealed over the weekend.
The relationship a reader has with a publisher has far more impact on the effectiveness of online ads than the surrounding editorial content, which suggests concerns around brand safety may be misunderstood, according to a new study.
Unilever has revealed 30 of the most ambitious startups and scale-ups to be part of the Unilever Foundry 30 South East Asia and Australasia (SEAA).
Guy Murphy, industry technology evangelist at MuleSoft, looks at the challenges that retailers face with Black Friday, and the ways in which they can string together their various technologies to support their efforts.
Generation Alpha is embracing an entirely new way of consuming content and posing a challenge for licensees when it comes to predicting the next big franchise. Gurdev Mattu, Managing Director, Fashion UK, discusses how organisations can proactively tackle the demands of this market and embrace the opportunities it brings.
Ahead of Black Friday (24 November) and Cyber Monday (27 November), Dr Felicity Hardley, Senior Lecturer in marketing and business strategy at Westminster Business School, believes that retailers and digital marketers need to be smart in how they set up their offers to make the most of the opportunities and avoid unwanted costs.
Uber plans to buy up to 24,000 self-driving cars from Volvo as the ride-booking app and ride-hailing app looks towards automation.