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Social networks: the new ecommerce gateways [INFOGRAPHIC]

March 2, 2018

From shoppable Instagram feeds to ‘Buy’ buttons on Pinterest and YouTube, social commerce is reshaping the online shopping world as we know it. This infographic from shopping reviews platform 16 Best looks the the role of social networks as gateways to online purchases.

E-commerce ecommerce, infographic, YouTube

WPP posts worst results since the global financial crisis

March 2, 2018
Martin Sorrell’s S4Capital buys Decoded and Metric Theory to boost digital advertising
Martin Sorrell’s S4Capital buys Decoded and Metric Theory to boost digital advertising

Advertising agency group WPP has seen almost £1.5bn was wiped off its market value of WPP after it admitted 2017 “was not a pretty year”.

Ads advertising, agencies, Amazon, Facebook, global

Utilities firms switching on to IoT, AI and wearables

March 1, 2018

The majority (7-in-10) of utilities leaders believe technology is key to helping Britain overcome the socioeconomic issues it faces today, according to new research.

Mobile government, retail, technology, UK

Spotify plans $23bn IPO

March 1, 2018

Spotify plans to sell its shares publicly on the New York Stock Exchange in a move that could value the music streaming platform at more than $23bn (£16.7bn), despite never making a profit.

Ads, Content, Video music

Honda first brand to sign up to ‘Cost Per Visit’ tool from GroundTruth

March 1, 2018

Amplifi and car manufacturer Honda have signed up to a new platform from GroundTruth, which only charges advertisers for recorded visits into specified dealerships and showrooms.

Mobile advertising, agencies, brands, marketing, media

Three takes IoT services global with Cisco “Jasper Control Center”

March 1, 2018

Mobile operator Three has launched the Cisco Jasper Control Center, which will enable enterprise customers worldwide to launch, manage and monetize IoT services.

Mobile brands, global, security

Do start-ups have a gender bias problem? Study finds female entrepreneurs ‘held back’

February 28, 2018

Almost half of startups believe there is a gender bias problem, with 4 in 10 female founders frequently encountering discrimination while running their startup, according to new study.

News, Regulation brands, global, marketing, UK

Growth of connected TV advertising in Europe [INFOGRAPHIC]

February 28, 2018

Video advertising delivered over the internet to TV screen will be worth €825m by 2020, with the UK generating the largest revenue and Italy is set for the fastest growth amongst European ‘Big 5’ countries, according to new research.

Video advertising, agencies, Amazon, Apple, apps

Top tips: Building a more collaborative and flexible workplace to meet the needs of the always-on customer

February 28, 2018

Demand for remote and flexible working has risen dramatically over the last few years. Nick Nonini, Managing Director EMEA at Verint Systems, looks at how businesses are empowering their workforce to meet the demands of the always on customer.

Ads, News analytics, media, technology, UK

Omnichannel retail trends: On-pack promotion still drives loyalty

February 28, 2018

On-pack promotion drives loyalty even in the digital age according consumer research into the UK’s shopping habits.

E-commerce brands, marketing, retail, technology, UK
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