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Marketers not “putting their money where their mouth is” when it comes to data sharing

December 6, 2018

SEO data is still being heavily siloed in organisations, despite claims to prioritise cross-channel strategies, according to new research.

The role of reviews: Google more trusted than trip advisor for star ratings

December 6, 2018

Over half (57%) of online users trust a 3 – 4 star review, while only 10% trust a 5 star-rating, which Google being the most trusted platform, according to new research.

Top 5 social trends for 2019: Stories, commerce and rebuliding trust

December 5, 2018

Rebuilding trust, storyliving, paid social, cracking the commerce code, and the rise of messaging identified as the most important social trends for businesses of all sizes to seize in 2019, according to a new report.

Gen Z ‘motivated by job satisfaction more than money’

December 5, 2018

Generation Z are more motivated by job satisfaction and working for the social good than by money, according to new research.

Viral of the year: Mariah Carey brings diva-style to Hostel World

December 4, 2018

“Even divas are believers”, or so Hostelworld wants us to believe with its newest ad starring none other than the queen diva herself, Mariah Carey.

Viral of the year: Purple gets 44m views with ‘Human Egg Drop Test’

December 4, 2018

The online mattress delivery market has been a booming market recently, but this long-form ad from Purple stood out from the crowd with its unusual experiment, sharp use of humour and striking visuals.

Social and Shopping: Can Instagram Expect a Christmas Surge?

December 4, 2018

According to Instagram four in five users now follow at least one business and two-thirds of visits to Instagram business profiles are from people who don’t yet follow them. Phil Rooke at Spreadshirt looks at why Instagram could be about to have a big final quarter. Partly because it offers the best relationships between consumers … [Read more…]

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Marketers not “putting their money where their mouth is” when it comes to data sharing

Viral of the year: Mariah Carey brings diva-style to Hostel World

Viral of the year: Purple gets 44m views with ‘Human Egg Drop Test’

Viral of the year: Nike ‘Reactland’ game mixes running and AR with retro graphics

Viral of the year: Oasis spoofs Heineken with cringe-worthy ‘Togetherness’ video

12 brand and marketing trends for 2019: Ditch the celebrities and get emotional