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3 Gen Z shopping trends: Digital natives want to ‘buy into better’

August 21, 2019

There is a noticeable desire amongst the younger generation generation ‘to buy into better’ than their older counterparts, according to new research.

Facebook lets users see and control ‘off-site’ ad tracking with new privacy tool

August 21, 2019

Facebook has launched a new privacy tool “Off-Facebook Activity” in a bid to win back the trust of its users after the Cambridge Analytica data scandal last year.

Pulicis buys Rauxa to boost data creativity for clients

August 21, 2019

Marketing agency Rauxa has been acquired by Publicis Groupe, as the French ad giant continues on its data marketing buying spree.

Broadcasters seek more TV ad time to fight streaming services

August 20, 2019

Mainstream TV channels could soon be allowed to show more adverts as part of government efforts to help them in their battle with online rivals.

Guest comment: What can TV teach us about making digital budgets work harder?

August 20, 2019

The problem of waste affects nearly every brand in the ad space. Dom Tillson, Head of Insight at Inskin Media explores the benefit flighting can bring to the campaign mix, and which scenarios work best for particular campaigns.

Twitter sparks controversy over sponsored anti-protest ads for China government

August 20, 2019

Twitter is reportedly running ads from China’s state-backed media outlet Xinhua attacking the Hong Kong protesters.

Facebook losing younger users in Germany and France

August 20, 2019

eMarketer has downgraded Facebook user growth in both France and Germany, due to declines among younger age groups as they shift their usage to other platforms.

Guest comment: Rebuilding the relationship between social media and advertisers

August 19, 2019

Are big social media platforms such as Facebook and Instagram really worth the vast amounts of money brands currently hand over to them? Greg Consiglio, CEO at Connectt, examines where mainstream social media has gone wrong in serving brands’ needs and how they’re consequently turning to new forms of privately owned and community-focussed social media.

Ogilvy UK partners Takumi to boost global influencers

August 19, 2019

Marketing giant Ogilvy UK is working with Takumi to boost its influencer marketing capabilities for clients.

Adform debuts cross-device targeting solution

August 19, 2019

Ad tech platform Adform has launched a new cross device targeting solution, using AI to help marketers target single users as the switch from mobiles and desktops and other devices.