Great Ormond Street Hospital in London benefited from a charitable donation after Piers Morgan and Alan Sugar donned their boxing gloves in a battle to collect the most followers on Twitter by Christmas.
Brands, consumers and marketers are currently all pondering how the widely publicised potential revision to EU Data Protection laws might impact them, but Malcolm Duckett, VP Operations at Speed-Trap, argues that an early industry-wide push for responsibility and transparency will put the digital marketing industry’s future into its own hands.
The first iPhone app enabling people to receive train tickets directly to their iPhone has launched in the UK.
A well-managed community of reviewers can bring huge benefits to brands’ websites, but they must have clear guidelines in place, according to a new white paper from moderation and community management company, eModeration.
This week’s movers and shakers in the digital industry: Match | Econsultancy | Experian | Blinkx | LoveFilm | Tesco Mobile | Debenhams | Realise Digital Populis | Visualsoft | LBi | Havas | Callcredit | Affilinet | 7thingsmedia | Localstars | Zeus | Underwired Amaze | Pressitt | Ebookers | Nissan | Skype | … [Read more…]
Cadbury’s recently ran a cross-media campaign for its Dairy Milk brand, covering TV, online ads and YouTube promoted videos. Despite only investing 7% of its budget in online, the brand saw the sector generate 20% of the sales. This case study from Gfk NOP highlights to growing power of online advertising in the marketing mix…
Shifts in smartphone dominance, lower mobile subscriber growth in emerging markets and increasing demand from Web 2.0 enterprises for wholesale services are among the telecoms predictions for 2011 by independent analyst Ovum.
The UK’s top online retailers face losing huge revenue by not effectively supporting the 11 million disabled people in the UK.
Brand marketers are not integrating online and offline campaigns effectively, and don’t have the tools to measure the impact of cross-channel campaigns.
Kelkoo Select, the new luxury shopping website from Kelkoo, has launched a service in London offering its members access to handpicked daily offers for events and experiences in the capital.