Guest comment: The Power Of The App
With smartphones on the rise, apps are opening up a new revenue stream fro advertisers. Tony Foggett at CodeComputerLove looks at the opportunities and pitfalls of the new medium.
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Guest comment: Can Wi-fi really clear the way for the continued reign of Smartphones?
As more and more people trade their mobiles in for smartphones, can Wi-Fi networks hold under the strain of all the extra bandwidth these new devices use? Justin Schamotta at Chooseisp takes a closer look…
UK cyber crime ‘costs £27bn a year’
Cyber crime costs the UK economy £27bn a year, the government has said.
Tweetminster’s new platform assesses mood of the nation
Tweetminster, a media utility that uses data to curate news and opinion, has launched a new platform to aggregate and display content around any topic.
Social media ‘poor cousin’ for brand building and sales
Older digital marketing disciplines like Search Engine Optimisation (SEO), Pay-Per-Click advertising (PPC) and email marketing are still seen as more effective than social media for brand building and driving sales leads, according to new research.
Brits willing to pay more for ‘simpler customer experiences’
Despite a still challenging economy, UK consumers are willing to pay more for brands that deliver simpler experiences and interactions, according to a new study.
Google takes on Apple with ‘One Pass’ system for paid content online
Google has launched One Pass, a one-stop destination where users can pay for publications online, taking a 10% commission fee from all transactions.
Top 50 brands in terms of social media success
eBay, Apple, Google, Blackberry and Amazon are the top perfoming brands in terms of social media buzz, according to a new study.
Right to Reply: Apple’s app store subscriptions lacks flexibility
This week saw Apple set up a subscriptions service on its app store. Patrick Mork, Chief Marketing Officer at GetJar, takes a look at the effect the move will have on publishers.
Roundtable report: Top 7 tips for using Twitter as a marketing tool
SMEs are wasting time and money on half-baked social media strategies and are, in many cases, oblivious to the simplicity of using Twitter as a marketing tool, according to the findings of a roundtable discussion.