Spotify goes live in the US
Spotify has launched in the US, marking the online music streaming service its first expansion outside of Europe.
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Top tips: Five predictions for the future of affiliate marketing
As digital media develops at a frantic pace, what does the future hold for affiliate marketing? Owen Hewitson, Client Strategist at Affiliate Window & buy.at, offers five key predictions for the industry…
Yellow Pages book to be phased out in online shake-up
Yell is to switch its core business online, phasing out its iconic ‘Yellow Pages’ directory within four years.
Right to reply: Ebay liable for counterfeit goods sold on site
The European Court of Justice this week struck a blow to eBay in its fight against L’Oréal and other brand owners over liability for counterfeit goods sold on its website. Intellectual Property specialists Marks & Clerk take a look at the impact of the ruling for brands, retailers and consumers.
Online ad effectiveness research – Best practice tips on methodology
It was 1996 when the first online ad effectiveness study crept onto the web. Since then there have been more than 100,000, but the methodologies have had a battering from the different supplier agencies as well as from outside online ad land where traditional media were quick to find flaws. Now there are some new … [Read more…]
Mediacom partners Aurasma to bring augmented Reality campaigns to big brands
Media agency MediaCom has partnered with augmented reality platform Aurasma to give advertisers access to high tech mobile and tablet campaigns.
William Hill bets on the Italian online market
William Hill has confirmed their plans to enter the Italian online market, as the UK-based bookmaker expands further overseas.
Improve Digital lets publishers build their own online ad exchange
Improve Digital has launched a tool that enables publishers to build their own ad exchange.
Facebook cost-per-click ads up 22%
Demand for Facebook’s cost-per-click (CPC) ad format increased by 22 percent in the second quarter of 2011, according to new research.
1.5m UK jobs in online retail by 2015- IMRG
An estimated 1.5 million UK staff will work within the e-commerce industry within the next four years according to new research from IMRG and eDigitalResearch.