As online banking becomes commonplace, how can banks use digital marketing to keep customer loyalty? Justin Schamotta at Choose looks the the pros and cons of proactive customer retention campaigns online.
Mobile users on Twitter and LinkedIn doubled in the past year, across the five biggest Europeam countries, with the UK leading the growth, according to new research.
Online voucher giant Groupon has announced its plans to create a social network despite falling share values, according to a news report.
Alex Luff, managing director at brand consultancy, Corporate Edge, explains why the terms B2B and B2C are becoming outdated.
Digital marketing software provider has launched new offices in France, and Germany.
Red Letter Days is investigating the benefits of building an Attribution model to better understand its customers’ purchase journeys as it begins a strategic optimisation programme for its digital marketing activity.
Social media is officially making the world a smaller place, according to new research from Facebook. The social networking site has re-written the famous “six degrees of separation rule”, reducing it to just 4.74 degrees to being connected to any given stranger.
Over half of consumers (56%) would buy from an unfamiliar brand if offered the right deal at the right time, while 41% have bought purchased something online they would never previously thought of buying, because of a voucher or offer, according to new research.
Should smart broadband advertisers start banning the word ‘unlimited’ from their deals? Julia Kukiewicz editor of Choose, looks at wether ISP’s claims match up to the reality…
Time Out Group has bought the Keynoir daily offers firm, as the entertainment listings magazine looks to expand its business.