Low-Cost Android smartphones ‘to take 80% of market in Africa, India, and China’
Low-cost Android handsets will reach a penetration rate of 80% of total smartphones in Africa, India, and China by 2015, accoriding to new research from In-Stat.
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‘Like’ button gets company: Facebook tests ‘want’ and ‘own’ buttons on Sponsored Stories
Facebook is testing new actions alongside its iconic ‘like’ button in its Sponsored Stories ad format, in a bid to boost ad clicks through friend recommendations.
Opera snaps up 2 mobile ad networks: Mobile Theory and 4th Screen Advertising join browser firm
Browser maker Opera Software has acquired Mobile Theory and 4th Screen Advertising in an effort to boost its push into the mobile advertising space.
Mobiles to replace credit cards? Barclays app lets users transfer money by smartphones
Barclays has launched an app that lets users transfer money via their mobile phone.
Apple slashes iAd prices again to compete with Google’s AdMob
Apple has made further reductions to the costs of advertising on its iAd mobile advertising platform, down to just a tenth of its original asking price, following slow take up.
Case study: Samsung-sponsored Angry Birds Christmas game gets half a million hours of brand exposure
Back in December 2011, Samsung sponsored 25 levels of new Angry Birds levels running on Google Chrome as part of a Christmas promotion. This case study shows how the campaign got the electronics brand nearly half a million hours of brand exposure from consumers.
Online banking trends in Europe: Top 5 countries revealed
The Netherlands and France have the highest penetration of online banking users in Europe, followed by Sweden, the UK and Finland, according to new research.
Top Chinese mobile marketing firm Madhouse launches in India
Madhouse, China’s leading Mobile Marketing Company has launched in India, in partnership with global ad giant WPP.
Social games on the rise: Zynga players ‘spend $3m a day’
Social games maker Zynga has announced that its users are now spending more than $3m per day on its games, such FarmVille and Words with Friends.
100 firms sign up to '.brand' domain scheme
100 organisations have registered to get involved in ICANN’s plan to expand net domains beyond the likes of .com and .edu.