Ad server MediaMind is adding an attribution solutions platform from Encore Media Metrics into its platform, in a bid to reard all aspects of a customer conversion (rather than the last click before a purchase).
Marketing and technology company, Amaze, has appointed ex-TV Producer Claire Phillips as Executive Producer – Content, where she will head up the agency’s new content division.
Google’s browser was hacked within only five minutes as part of an annual security contest, thanks to a team of French hackers and a Russian student.
Marketing technology agency LBi has created an iPhone application to discourage people from wasting time and money in pointless meetings.
Twitter has launched versions of its site in ‘right-to-left’ languages for the first time, with Arabic, Farsi, Hebrew and Urdu.
BT is testing ‘white space technology’ (unused TV signals) in Cornwall in a bid to speed up broadband access in remote parts of the UK.
Social media has ignited a new level of engagement between advertisers and consumers, but can this level of oversharing leave people prone to identity thieves? Justin Schamotta, senior staff writer at Choose, explains how advertisers can avoid putting customers at risk while encouraging engagement and building loyalty.
American Express recently teamed up with Twitter and a number of retail partners, including H&M and Best Buy, to offer its customers the chance to get discounts by tweeting specific hashtags from the retailers. Jonathan Lakin, CEO at Global Dawn, discusses how social media is providing a rich mine of data for retailers…
Billed as a ‘Halal Facebook’, a new social network for the global Muslim community is being prepared for launch during Ramadan in July.
Unilever is working with mobile rewards app Viggle to launch a new campaign for its Dove Men+Care range, that will ask men to check their phones and watch a video in exchange for free products.