Microsoft takes on iTunes with Xbox and Windows music store
Microsoft has revealed its Xbox and Windows-based music service, offering 30 million tracks to gamers and web users.
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Guest comment: Companies still missing a trick with content marketing
The rise of search and social media have put content at the heart of marketing, with paid advertising making way for earned and owned media. Dale Lovell publishing director of Search News Media explains why marketers need to think like publishers in the changing marketing landscape.
Friends Reunited hires Maxymiser to boost engagement
Social network Friends Reunited has selected Maxymiser, to increase online customer engagement across Brightsolid online publishing’s portfolio of sites, Friends Reunited, Find My Past and Genes Reunited.
American Express hires Affiliate Window for lead generation
American Express Global Corporate Payment has appointed global performance network, Affiliate Window as their business provider for driving new corporate business leads.
Janrain and Bazaarvoice partner for shopping social logins
Bazaarvoice is to integrate its shopping reviews platform with the Janrain Engage social login and sharing tool.
Google boss: Apple battle is ‘good for consumers’ (Video)
Google’s and Apple’s smartphone platform war is the defining fight for the industry today’ according to Google’s CEO Eirc Schmidt.
eBay revamps site with Pinterest-style layout
Online marketplace eBay has today rolled out a new website, with a strong visual style similar to Pinterest.
‘Viewable impressions’ set to become new standard for media buyers- Forrester
Digital media buyers will eventually switch to the ‘viewable impression’ standard, only paying for online ads which are visible on screen, according to a new report from research group Forrester.
Email marketing trends- why email still matters (Infographic)
Despite the rise of social media and mobile, Email is not dead to marketers. 89% of marketers still primarily rely on it for lead generation. This infographic from Eloqua looks at the future of email marketing.
Twitter buys video sharing site Vine
Twitter has bought Vine, a start-up company that lets users share video content online.