Last year, Carling Black Label ran a mobile campaign inviting South African soccer fans to ‘Be The Coach’. Using mobile voting users selected the team and make live substitutions in a huge South African soccer game. This case study looks at how the campaign generated almost 450% traffic increase to its Facebook page and a … [Read more…]
Google has signed a deal with Freesat to launch a YouTube TV channel in the UK, as it looks to rival traditional broadcasters in terms of video ad revenue.
Twitter has bought Bluefin Labs to help it monitor social media buzz related to TV shows.
LinkedIn has surpassed 200m registered users, announcing profits more than double what market analysts were expecting.
The BBC is to premiere 40 hours of content of its iPlayer service ahead on TV, as it looks to reposition itself as a leader in the digital market.
We will be seeing significant investment in eCommerce technology and platforms as demand for eCommerce increases and as companies innovate their multichannel retail offerings this year. The real winners will be platform providers that provide true commerce suites, argues Matt Clarke CTO at marketing and technology agency Amaze.
The UK Government is setting up a national Future High Streets Forum to make sure other retailers do not go the way of HMV, Blockbuster, Jessops and Comet.
With Valentine’s Day fast approaching, this infographic from Rakuten looks at the global online shopping trends for the most romantic day of the year- revealing that Asians spend the most, Germans spend the least and Americans spend £231m a year on presents for their pets…
Only 4% of conversations about products and services are carried out through social media channels, with most still taking place via regular face-to-face conversations, according to new research.
Angry Bird’s maker Rovio has run a campaign letting users inteact with sports stars via video content from Kiosked.