A third of consumers have video called brands (or want to)
Consumers are becoming more receptive to digital-first brand engagement, while also looking for compassion from brands during the pandemic, according to new research.
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Ad of the week: Amazon tugs heartstrings with Christmas ‘ballet’ ad
Amazon has launched its UK Christmas advert that tackles the covid crisis with an uplifting tale of a young determined dancer.
New Xbox and PlayStation launches ‘will bring halo effect for brands’
There is an opportunity for brands to engage with video gamers, as the launch of new consoles may inspire new interests and purchases – from football to fishing, according to new research.
AI for customers in Financial Services sector boosting profits (but not meeting customer expectations)
While COVID-19 has catalysed financial services organizations to harness Artificial Intelligence (AI) to improve customer experience (CX), challenges in integration and customer perceptions are undermining its potential, according to new research.
Buyagift launches unwanted gift buying service with Joe Swash campaign
As the nation gears up for the festive season, Buyagift has teamed up with TV personality and presenter, Joe Swash, to launch webuyanygift.com – an online service that lets people exchange old, unwanted gifts from Christmas Past.
Ozone Project expands publishing ad platform with Telegraph and News UK talent
The Ozone Project, a joint initiative from some of the UKs largest news publishers, has ramped up investment to accelerate its premium digital advertising platform.
IPO shock: Jack Ma’s blockbuster Ant float suspended by China
The much- hyped listing of Ant Group, a financial technology firm founded by Alibaba’s Jack Ma, has been suspended by the Chinese government citing “major issues”.
Twitter fail: Gap US election ‘unity’ sweatshirt sparks backlash
Fashion brand Gap has deleted a tweet about the US presidential election after it sparked criticism on social media.
L’Oréal Paris launches virtual make-up line that works on live video
L’Oréal Paris has launched a digital make-up line that works on live video using augmented reality technology.
Facebook boosts WhatsApp engagement tools for businesses
Facebook is offering brands more premium tools to reach WhatsApp users who engage with businesses, such as in-chat shopping and tiered business services.