Google has launched a mobile ad calculator, designed to help advertisers predict the return on investment for their smartphone and tablet campaigns.

April Fools’ day has become a big event on the internet, as the web is flooded with pranks (and companies try to get a bit of free publicity). We’ve rounded-up some of the best spoofs to hit the web this year- including YouTube ‘shutting down’, Twitter charging for vowels and Sony’s tech for pets.

April Fools’ day has become a big event on the internet, as the web is flooded with pranks (and companies try to get a bit of free publicity). We’ve rounded-up some of the best spoofs to hit the web this year- including YouTube ‘shutting down’, Twitter charging for vowels and Sony’s tech for pets.

With Android and iPhone now combining for nearly 90% of the U.S. smartphone market, many app developers and marketers are concentrating their efforts on serving the majority of smartphone users through these two platforms- but as this comScore infographic shows, there are some key differences.

Swapping electronic Apples for edible ones, this commercial from Carlsberg brand Somersby Cider has become a YouTube hit, racking up over 1 million views within a week and plenty of social media shares. See why it’s our video viral of the week below…

Amazon UK has been relegated to fourth position in the cooking appliances sector, as Argos soars ahead, according to new data.

Shopping integrations in Google US results have dropped dramatically, coinciding with Google Shopping becoming a paid for service in the US since October, according to a new study.

Shopping integrations in Google US results have dropped dramatically, coinciding with Google Shopping becoming a paid for service in the US since October, according to a new study.

One of the biggest DDoS attacks in history occurred last week, targeting SpamHaus. The attacks started earlier in the month, as part of the Spammer-Anti-Spammer wars and reached its peak yesterday. Amichai Shulman, CTO and Co-founder of Imperva, looks at the industry implication sof the attack, and offers tips on how to be better equipped … [Read more…]

Online video sites now account for five per cent of all online usage compared to four per cent in 2011, according to new research.