Scooping joint top honour at this year’s Cannes Festival, this Volvo video featured movie star Jean-Claude Van Damme doing an improbable-looking split between two moving trucks.This case study looks at how the ad married celebrity and the ‘wow’ factor to drive a message about precision steering home (and get 73 million YouTube views in the … [Read more…]

The film jury at the Cannes Lions International Festival of Creativity granted two Grand Prix awards at this year’s festival, giving equal honours to Harvey Nichols’ “Sorry I Spent It on Myself” and Volvo’s “Epic Split.”

The final day of Cannes Lions 2014 concluded with sessions featuring Bono, Intel, composer Philip Sheppard and Contagious. Bono’s presence was also boosted as he was awarded the first ever Cannes Lionheart Award.

Google has bought home-monitoring camera start-up Dropcam for a reported $555m, as the firm looks to expand its recently acquired Nest smart home technology.

YouTube will be the dominant media platform in five years according to Dreamworks CEO as the company prepares a family orientated channel on Google’s video sharing site.

Of all the data created by mankind, 98% is digital and 90% of that has been created in the last two years. With the volume of data increasing 3,000% year on year, businesses are struggling to understand how to capitalise on and use Big Data in a way that adds value to their business. Adam … [Read more…]

Music tracks streamed online will be counted as part of the Official Singles Chart in the UK from next month under changes backed by the music industry, to reflect the growing popularity of online streaming over downloads and physical CD sales.

Day six of Cannes Lions featured some of the biggest players in digital marketing, including Procter and Gamble’s global brand building officer Marc Pritchard; WPP’s Sir Martin Sorrell, Twitter’s Dick Costolo and Viacom’s Philippe Dauman. Also, a special looks at McDonald’s advertising with speaker’s including McDonald’s Matt Biespiel, TBWA’s Rob Schwartz and Leo Burnett’s Mark … [Read more…]

Coca-Cola unveiled a 3,015-square-metre flag made up of more than 200,000 user-provided photos collected through social media. See why it’s our video viral of the week below…

Inflight connectivity services OnAir has teamed up with digital marketing, technology and commerce consultancy, Amaze, to deliver an inflight ‘World Cup zone’ accessible via onboard Wi-Fi on selected aircraft.