Yahoo has bought app analytics firm Flurry, as the embattled web giant looks to boost its mobile ad revenue.

An Irish government genealogy site has been criticised by the country’s data watchdog for leaking ID information.

Xiaomi has launched a new flagship smartphone and low-cost companion wristband, as the fast-growing Chinese electronics firm looks to expand into the wearable technology sector.

Suspected pirates are about to get chased by their ISPs as the UK steps up enforcement of digital copyright infringements as digital marketing regulation becomes more sophisticated – but do you want your ISP knowing what you’re downloading?

Ball Street, the company behind the 451 digital football show, today reveals that it has beaten its engagement benchmark by 71% after deploying a programmatic native approach.

Google’s revenue from Cost Per Click (CPC) ads, a key measure of the quality of its advertising, have fallen for the 11th quarter in a row, as pressure from international markets and the rising popularity of social media push the value of paid search ads downwards.

Snapchat could soon let advertisers offer a ‘buy’ option to users directly from the chat app, rivaling the likes of Facebook and Twitter, following two trademarks being filed earlier this month.

Airbnb has undergone a rebrand as the accommodation sharing website looks to target more markets, but the new logo has attracted widespread mockery on the web for its similarities to certain parts of the human anatomy.

Twitter is simplifying its direct messaging service, as the social network looks to compete with the rising popularity of chat apps such as Facebook’s WhatsApp, Line and WeChat.

Over half (51%) of marketers find their content marketing strategies only somewhat effective, according to a new survey.