Telling stories during a pandemic – why video content creators need to get creative

Telling stories during a pandemic – why video content creators need to get creative

How do you make a big brand advert during lockdown? Jon Stroud, creative director, Jist Studios, helped create a campaign for a leading breakfast brand from scratch in the midst of the pandemic, mixing techniques with live plates, animation, user-generated content, GoPros, phone footage and the odd professional shoot with a skeleton crew. Here, he … [Read more…]

Content marketing trends: Adapting TV creatives for online attention ‘drives real results for brands’

Global Media Platform Teads conducted a global study, reviewing how creatives that are adapted to drive greater Attention in digital environments, deliver greater in-market results for brands. Roughly 85% of creatives that Teads receives are still TVCs that are not originally designed to be flighted in a digital environment. Teads has, therefore, always recommended that … [Read more…]