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Mobile ‘pub crawl’ test: 4G still falling short in Central London

December 1, 2014

Mobile internet access is still unavailable in many parts of central London, contradicting the recent findings of an Ofcom report, according to new research across many of the capital’s pubs.

Uncategorized global, mobile internet, Samsung, UK

Top brands on Pinterest: ASOS leads the way for retailers

December 1, 2014

For the second year in a row, online fashion retailer, ASOS, is the most popular UK online retail site when it comes to having web content shared on Pinterest, the pin-board style social network, in the run up to Christmas.

Uncategorized Amazon, brands, Christmas, content, global

Right to reply: Is Google Adwords really a marketing necessity?

December 1, 2014

John Cheney, CEO, Workbooks, discusses the risks associated with spending money on Google Adwords without any clear understanding or measurement of whether the campaign is working correctly. Whilst the campaign may be driving more traffic to the company’s website, is it driving sales and providing value to the business?

Uncategorized advertising, analytics, CRM, digital marketing, email

More than half of Christmas purchases to come from mobiles- report

December 1, 2014

During Christmas 2014, more than half of online purchases in the UK are made on a mobile device, according to the 2015 predictions report from global technology analyst company CCS Insight.

Uncategorized apps, brands, Christmas, global, marketing

Mobile mishaps: iPhone users ‘most accident prone’ mobile owners

December 1, 2014

From sitting on them, to dropping them down the toilet, microwaving to washing them, more than one fifth of Britons have damaged their phone so badly it needed to be replaced, according to new research.

Uncategorized Android, Christmas, Europe, marketing, UK

Black Friday site crashes: Predictable chaos?

November 28, 2014

A number of high profile UK retailers crashed this morning as the ‘Black Friday’ shopping frenzy reached record levels.

Uncategorized apps, brands, Twitter, UK

Guest comment: Black Friday Frenzy Leads To the Question – Should We Be Prepared To Queue Online?

November 28, 2014

With a raft of high profile retail sites crashing this morning, Mike Austin, CEO of Triggered Messaging looks at what brands can do to prepare for the next online rush as the festive shopping spree starts…

Uncategorized analytics, brands, Christmas, email, Google

Tax new year nightmare for small online firms

November 28, 2014

If you’re creating digital content or services that are sold to consumers, Europe’s 2015 tax laws will be a crushing blow for small businesses as they become forced to adopt the tax position of the countries where their target consumers are buying from. Here’s why…

Uncategorized, Video content, local, music, UK

Right to reply: Do advertisers really need Facebook?

November 28, 2014

At the start of next year, Facebook will phase out any ‘linkbait’ style status updates from brand pages- essentially cutting out free advertising on the social network. Steve Rivers, CEO of Intelligent Reach discusses the Facebook’s algorithm change, and what it means for retailers.

Uncategorized advertising, content, Facebook, marketing, media

More than half of Brits ‘regularly using digital wallets’

November 28, 2014

More than half of UK consumers (54%) now say they often or always use digital wallets to pay for goods online, according to new research.

Uncategorized ecommerce, technology, UK
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