Spend on native mobile advertising is set to more than double in 2015 globally, as buyers around the world shift a greater share of mobile marketing budgets to these immersive formats, accordfingto a new survey.
YO! messaging app connects users without internet
A new smartphone app called Yo! has launched this week, letting users send messaging without the need of an internet connection.
Instagram marketing tips: How to boost brand awareness

Instagram recently gained over 300 million users, surpassing Twitter for the first time. But can the mobile-centric social network offer the same reach for brands as its older counterparts? This infographic from SalesForce offers a guide to getting the most out of the cool new social network on the block….
Integral Ad Science buys video analytics firm Veenome
Ad technology firm Integral Ad Science has bought Veenome, a service that analyses online videos for quality of content, brand safety, and viewability.