Spend on Facebook mobile app ads rose a massive 235% last year, but click through rate (CTR) fell as competition increased, according to a new global study.
L’Oreal dalmatians spotlight skin cancer in CSR drive
L’Oreal is promoting the healthcare benefits of its skincare brand La Roche-Posay with a new social awareness campaign features dalmatian dogs.
The Rapidly Changing Landscape of Data Breach: Why Businesses Must Change Their Approach
The data breach landscape in the UK has changed beyond all recognition over the last few years. More than four in ten Britons (42%) have been affected in some way by a breach, and their levels of concern are growing. Jim Steven, Head of Data Breach Services at Experian, explains why these changes could well … [Read more…]
Tip tips: Social Media – A great add on to an existing marketing strategy
Social media may be fun and exciting – but it is no substitute for traditional marketing. No company will build a business by social alone; it has to be done in conjunction with other marketing tools such as SEO, email marketing and PR. That does not, however, mean that companies should ignore social either; indeed … [Read more…]
Facebook Messenger gets mobile payments
Facebook is expanding into mobile payments by letting users exchange money through its Messenger app.
Internet Explorer RIP: Microsoft axes toxic brand for new browser
Microsoft is ditching the Internet Explorer brand, replacing it with a new ‘streamlined’ internet browser for Windows 10.
WeChat Vs WhatsApp: Battle of the chat apps (infographic)
Chat apps have become hugely popular in recent years, with Facebook-owned WhatsApp and China-based WeChat becoming the places for people to chat on their mobiles while avoiding SMS charges. This infographic charts the success of the platforms and compares the marketing efforts of both.
UK budget: Internet of Things, 100MB broadband, banking API
UK Chancellor George Osborne has used his final Budget before the general election to announce more investment in the country’s technology industry, including in the Internet of Things and bringing ultra-fast broadband to the whole country.
Mobile campaign rewards shoppers who can find ‘virtual stores’
Outdoor clothing retailer Peak Performance is launching a new campaign that will see virtual shops offering free clothes to anyone who can find them during the ‘Magic Hours’ of sunrise and sunset.
Right to reply: Can the budget build a ‘Northern Powerhouse’ in the UK?
This year’s budget had a strong focus on the UK’s technology industry, including in the Internet of Things and bringing ultra-fast broadband to the whole country. DMA executive director Chris Combemale looks at some of the key economic issues and challenges that the budget raises for the marketing industry at large.