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Heineken winning Rugby World Cup sponsorship battle

September 16, 2015

Heineken UK is the best performing sponsor of the upcoming Rugby World Cup, while New Zealand have been rated the “Most Social Rugby Union”, according to new research.

Ads advertising, Android, Australia, Europe, Facebook

Women’s Institute marks 100 years with ‘tWItterstitch’ campaign

September 16, 2015

The National Federation of Women’s Institutes (NFWI), the largest voluntary women’s membership organisation in the UK, celebrates its centenary today (September 16, 2015).

Content media, technology, Twitter, UK

Mobile app use overtakes TV viewing in US

September 16, 2015

Americans are spending 198 minutes per day using mobile apps this year, compared with 168 minutes watching television, according to new research.

Mobile, Video advertising, Android, Apple, apps, content

New Twitter ‘buy’ button takes on Facebook for social commerce

September 16, 2015

Twitter has teamed up with online payments startup Stripe to launch a new tool that lets merchants more easily sell their wares via tweets.

E-commerce, Social apps, Facebook, media, Twitter

‘Silicon roundabout’ 8 times denser than closest rival outside London

September 15, 2015

East London’s ‘Silicon Roundabout’ is home to a greater density of technology firms than any other location in the UK, from Manchester to Glasgow – and hosts 70 times the density of tech firms in Cambridge’s world-renowned hub, according to new research.

News advertising, media, technology, UK

Right to reply: Apple’s explosion of omni-channel media

September 15, 2015

In light of last week’s Apple news revealing the new iPad Pro, the upgraded Apple Watch, and the new app store for the Apple TV, please see below for comments from Kevin Lindsay, Head of Product Marketing, Adobe Target about the impact these new products and features will have on the digital marketing landscape.

Ads, Content, Mobile Apple, apps, brands, content, digital marketing

What advertisers need to know about iOS 9

September 15, 2015

If you’re an advertiser, Apple is about to make your job more difficult. The latest IOS 9 for iPhones and iPads allows mobile ad blocking and introduces a Flipboard-style news aggregator that favours iAds over rivals. We look at the implications as Apple changes the rules of the mobile ad game…

Ads, Social advertising, Apple, apps, content, Facebook

Facebook launches Rugby World Cup guide

September 15, 2015

With the start of The Rugby World Cup just days away, Facebook has posted a World Cup guide, as the social network continues to postion itself as a news and content destination.

Social content, Facebook

Advertisers now ‘spending 4 times more on Facebook app ads’

September 15, 2015

Advertisers globally are spending nearly four times more on Facebook mobile app ads than last year, used to promote mobile apps from Google Play and Apple app stores.

Ads, Social advertising, Android, Apple, apps, Australia

New Zealand beats England in Rugby World Cup (social media) final

September 15, 2015

The world’s premier rugby event would see New Zealand beat England in the final if the competition was based on social media audiences, according to programmatic and social sharing experts, RadiumOne.

Social brands, Facebook, global, Google, Italy
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