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Hearts or stars? Twitter favourites icon stirs controversy

November 11, 2015

Twitter has changed the way it looks when users ‘favourite’ a post – so they are now seeing hearts instead of stars.

Social Facebook, Twitter, video

4 in 10 Facebookers ‘also on Instagram’

November 11, 2015

With Facebook posting another record-breaking quarter of results last week, Global Web Index looks at the cross-over between its four main services.

Mobile, Social Facebook, global

Brands ‘suffering due to inappropriate ad placement’

November 11, 2015

Brands across Europe are suffering at the hands of advertisers who are placing their content on unsuitable online sites, including those with extreme sexual and religious content.

Ads, Regulation advertising, brands, content, Europe, Facebook

Video viral of the week: Temptations lets cat owners say sorry for festive faux paws

November 10, 2015

Mars-owned cat treat brand Temptations has launched a #SaySorry campaign for the sake of grumpy cats dress up for the festive season. See why it’s our video viral of the week below…

Ads, Video, Viral Christmas, media, video

Rwandair puts passengers online with in-flight Internet and mobile services

November 10, 2015

RwandAir will become the fourth African airline to choose SITAONAIR as its connectivity provider. RwandAir has two A330s, both of which will be line fitted with mobile phone and Wi-Fi services.

Ads global

Adobe brings data trading into platform with new tool

November 10, 2015

Adobe has launched a new data marketplace tool, bringing buying and selling of consumer data inside the Adobe platform for the first time.

Ads apps, content, email, marketing, media

Asda to shun Black Friday Sales- too little too late?

November 10, 2015

Asda has said it is pulling back on Black Friday deals in favour of spreading savings across the holiday period, to avoid what it calls “shopper fatigue”.

E-commerce Amazon, Christmas, marketing, media, retail

Alibaba buys ‘Chinese YouTube’ for $3.7bn

November 10, 2015

Ecommerce giant Alibaba has bought the remaining shares of China’s popular online video site, Youku Tudou, in an all-cash transaction estimated to be worth some $3.7bn.

E-commerce, Video advertising, China, content, ecommerce, Entertainment

Marmite sells personalised jars on Facebook

November 10, 2015

Unilever’s Marmite has launched a personalisation campaign similar to Coca-Cola’s in order “to tap into the growing demand for personalised products”.

Social, Viral Facebook, retail

Snapchat catching Facebook for video views as audience triples since May

November 10, 2015

The number of videos viewed every day on Snapchat has tripled since May this year to six billion, catching Facebook fast.

Mobile, Social, Video Facebook, media, video, YouTube
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