At the 2015 Super Bowl, McDonalds certainly took the prize for most innovative digital aspect of a campaign, with a two-pronged social media strategy to get people engaging with the brand while watching the game. The fast food chain used its 2015 ad to announce that it will let random customers pay with funny and … [Read more…]

Last year Black Friday created a home delivery bottleneck and saw some companies run out of stock. David Jinks at Fastlane says spreading deals over the week will bust the Black Friday log jam.

With the rise of online shopping, Apple Pay and bitcoin, physical currency is in decline. This new infographic from Choice Loans looks at some the key trends as the world goes cashless.

Disney has teamed up with Google to launch a new virtual reality experience on Google Cardboard, ahead of the premiere of ‘Star Wars Episode VII: The Force Awakens ‘in Cinemas next month.

One of the most viewed videos of 2015, this Italian ad from Facebook page Fanpage certainly provoked discussion in its attempts to tackle domestic violence through a controversial social media experiment.

It’s going to be a digital Christmas, with 42% of all consumers (and 60% of millennials) planning to do more Christmas shopping on their smartphone or tablet this year than last year, according to a new survey.

This tale of a disabled puppy and his relationship with his owner, took the social web by storm, building a huge new Facebook following for Kleenex.

By publishing content directly to Facebook publishers are essentially turning over ownership of their audience to the social network, argues Tom Herman, CEO of DashBid.

While most employees are comfortable using email, only half feel the same about instant messenger tools, just 60 per cent about SMS and of those that talk to colleagues using it a third are uncomfortable using social media, according to new research.

In a controversial move, Yahoo is preventing some people from accessing their email if they are using ad-blocking software in their browser.