With Amazon opening its first physical store, Apple Pay replacing credit cards and self-updating pricing labels in supermarkets, the worlds of ecommerce and high street retail are becoming ever-more entwined. As part of our review of the year, we look back at the key trends that shaped ecommerce in 2015, including China’s record-breaking ‘Singles day’, … [Read more…]
The marketing industry is going through a massive transformation with technology changing the game as we know it. John Watton, EMEA Marketing Director, Adobe, shares his thoughts on what this means for marketers in the year ahead.
Retailers are failing to offer customers a straightforward online checkout process, according to the results of a new study.
Waitrose has beaten off the competition for the top spot in terms of email marketing to customer, according to new research.
Europe is outpacing the world for online viewing on mobile, with the UK and Ireland leading the way – according to new research.
Users with African-American names have more issues booking Airbnb rentals, according to a new paper out from three Harvard Business School researchers.
On the back of the weekend’s European Football Championship Finals draw, a new EuroPundit 2016 app provides an alternative to expensive official UEFA sponsorship packages by putting brands at the heart of fan competition.
‘Recognition Triggers’- a new ad tool created by Powa Technologies- lets people to take a picture of any advert and buy the product in just two taps, with no need to scan QR codes, or go to websites.
BuzzFeed teamed up with WPP to form a content marketing behemoth this year, as native content got more sophisticated. With Facebook and Twitter becoming key news sources and brands becoming content factories, traditional media giants are worried. As part of our review of the year, we look back at the key trends that shaped content … [Read more…]
It’s that time of year again…holiday campaigns are in full swing. Financial planning for 2016 is underway. Now comes the inevitable review of what drove the industry forward this year, and, of course, the predictions on how things will be different next year. Opera MediaWorks has taken a year’s worth of insights from across its … [Read more…]