Technology companies could face fines of up to 4% of their global annual turnover under new European rules on data protection.
Chinese giant Tencent buys League of Legends
Chinese internet giant Tencent has bought one of the world’s biggest biggest online games- League of Legends.
M&S ‘most emotionally engaging Christmas TV advert’
What’s the most emotional TV ad this Christmas from Britain’s big high street brands? ICM Unlimited used webcams as part of a survey to capture emotions on faces during a screening of six festive ads.
Gro Company boosts sales 29% with ‘Seven Days of Christmas’ campaign
New email strategy with Bronto Software drives record December sales for the global nursery brand.
Top tips: Speed, integration and hyper-targeting will drive brand engagement in 2016
As we look to 2016, Gordon Bethell, chairman of creative communications agency CreativeRace (formally Gratterpalm), reveals his industry predictions for the year ahead.
Retail searches ‘to increase on mobile by 500% over Christmas weekend’
With Christmas less than a month away, Bing Ads releases findings from its ‘UK Retail Insights Report’ illustrating consumer search behaviour across devices over the Christmas period on the Bing Ads Network.
The 12 worst marketing fails of 2015: Heinz’ saucy QR codes and cheeky Nando’s tweets
As 2015 draws to a close, we look as some of the biggest marketing blunders of the year. From Heinz QR code porn fiasco to the Ashley Madison hack, there were plenty of mistakes from companies that should know better. Read on, learn from the mistakes and hope your team doesn’t make the list in … [Read more…]
Gaming trends in 2015: Virtual reality and social media on collision course
With Facebook set to launch Oculus Rift early next year, the worlds on gaming and social media marketing are set to collide. Zuckerberg wants to move virtual reality beyond gaming and to an “immersive social experience”- one that could bring online brands and consumers closer than ever. As part of our review of the year, … [Read more…]
Coca-Cola and Nike ‘leading way in social’- industry survey
A study of behaviour and attitudes towards social media among 180 agencies and brands by The Internet Advertising Bureau UK (IAB) reveals.
1 in 5 ‘only use phone’ for Christmas shopping in US
Amazon and Google are the most popular sources of gift ideas among US consumers this Christmas shopping season, however 27% are also using Facebook (the same percentage as Pinterest) according to a new survey.